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List the audiences that this project is targeting, and how they will engage with the piece. What does your audience care about when considering your product? What is the single most important message you want your audience to get from this piece?
List your closest competitors. How is your product different from your competitors’? How is your industry perceived? How is your company or product perceived?
What do we want the audience to think, feel and do?
What is important to convey?
Describe the tone of the writing and the imagery; the feelings you are trying to evoke; and the impression you hope to convey. Is it formal? Sophisticated? Casual? Funny? Shocking?
Samples that demonstrate the look and feel we require.
Please share any link to designs you like, colour palettes you like and anything else you think could be beneficial in showing direction for ideal concepts.
Are there any special notes that need to be made about the type of imagery to be used?
What is the overall budget for the project?
List all the deliverables of the project?
Please supply paper stock, weight of stock in gsm, if binding needed, or if any embellishments are required ie. spot uv, gloss or Matt cello, lamination
